The Book on Website Conversion

This book is for website owners who want more customers. It will help you make important changes to your website by thinking like your visitors. “Every website needs traffic, but traffic is not the end goal. You don’t make money from traffic. You can’t deposit traffic into your bank account. So, before you go to the bank, your visitors need to become customers. That’s what conversion is all about.”

Questions Answered:

• What do I need on my homepage?
• How do I keep visitors on my site longer?
• What's the most effective way to arrange my site?
• How do I encourage visitors to click where I want them to?
• How do I make my text more persuasive?
• What is the most important difference between the Web and other media?
• How much text is too much?
• How do I build my credibility?